Privacy Policy

Introduction

ApexLumen GmbH ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website apexlumen.pro or use our fashion e-commerce services.

Data Controller

The data controller for your personal information is:

ApexLumen GmbH
Schulstraße 174
44304 Dortmund
North Rhine-Westphalia, Germany
Registration Number: HRB92673
VAT Number: DE326598741

Data We Collect

We collect various types of information when you interact with our services. The data we collect includes personal information you provide directly to us, information automatically collected through your use of our website, and data from third-party sources where legally permitted.

Information You Provide

• Name, email address, and contact details when you create an account or contact us
• Billing and delivery addresses for order processing
• Payment information (processed securely by our payment providers)
• Communication preferences and marketing consents
• Product reviews, feedback, and customer service inquiries

Information Automatically Collected

• Device information, browser type, and operating system
• IP address, location data (with your consent), and browsing behaviour
• Website usage data, page views, and interaction patterns
• Cookies and similar tracking technologies (see our Cookie Policy for details)

How We Use Your Information

We use your personal data for various purposes based on legitimate interests, contractual necessity, or your consent. How we use your information depends on how you interact with our services and the preferences you express.

Primary Uses

• Processing and fulfilling your fashion orders and deliveries
• Providing customer service and responding to your inquiries
• Personalising your shopping experience and product recommendations
• Processing payments and preventing fraudulent transactions
• Sending order confirmations, shipping updates, and service communications

Marketing and Analytics

• Sending promotional emails about new collections and special offers (with your consent)
• Analysing website usage to improve our services and user experience
• Conducting market research and gathering customer feedback
• Personalising advertisements and marketing communications

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our comprehensive Cookie Policy.

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary for order fulfillment and service delivery
• Legitimate Interests: Improving our services, fraud prevention, and business analytics
• Consent: Marketing communications, non-essential cookies, and personalised advertising
• Legal Compliance: Meeting tax, accounting, and regulatory requirements

Data Sharing and Disclosure

We do not sell your personal information to third parties. We may share your data with trusted partners and service providers who help us operate our business:

• Payment processors for secure transaction handling
• Shipping and logistics partners for order delivery
• Cloud service providers for data storage and website hosting
• Marketing platforms for email communications (with your consent)
• Analytics providers to understand website usage and improve our services

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, including adequacy decisions by the European Commission or appropriate contractual clauses.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations. Our typical data retention periods are:

• Account information: For the duration of your account plus 3 years after closure
• Order and transaction data: 7 years for tax and accounting purposes
• Marketing communications: Until you unsubscribe or withdraw consent
• Website analytics data: 26 months from collection

Your Rights

Under GDPR and applicable data protection laws, you have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Rectification: Correct any inaccurate or incomplete information
• Erasure: Request deletion of your personal data in certain circumstances
• Restriction: Limit how we process your data in specific situations
• Portability: Receive your data in a structured, machine-readable format
• Objection: Object to processing based on legitimate interests or for marketing purposes
• Withdraw Consent: Withdraw consent for processing that requires your agreement

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our security measures include encryption, access controls, regular security assessments, and staff training on data protection.

Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of significant changes by posting the updated policy on our website and updating the "Last updated" date. For material changes, we may also send you a direct notification.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your personal information, please contact us:

Privacy Contact:
Email: privacy@apexlumen.pro
Phone: +49 2311417165
Post: ApexLumen GmbH, Schulstraße 174, 44304 Dortmund, Germany

You also have the right to lodge a complaint with the relevant data protection authority if you believe we have not handled your personal information appropriately. In Germany, this is the Bundesbeauftragte für den Datenschutz und die Informationsfreiheit (BfDI).