Cookie Policy

What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

At ApexLumen, we use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, personalise content, and deliver relevant advertising. This Cookie Policy explains what cookies we use, why we use them, and how you can manage your cookie preferences.

Types of Cookies We Use

We categorise the cookies used on our website into four main types:

Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work without them.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website performance and user experience. These cookies are provided by third-party services such as Google Analytics.

Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences, language settings, and other customisations you have made to the website. They may be set by us or by third-party providers whose services we have added to our pages.

Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. These cookies are placed by advertising networks with our permission and remember that you have visited our website.

Specific Cookies We Use

Third-Party Cookies

We work with trusted third-party service providers who may place cookies on your device. These include:

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics uses cookies to collect information about your use of our website and generates reports for us about website activity. Google may also use this data in conjunction with their own advertising products.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads uses cookies to serve advertisements that are relevant to you based on your browsing behaviour and interests. These cookies also help us measure the effectiveness of our advertising campaigns.

Google Fonts

We use Google Fonts to display fonts on our website. When you visit our site, Google may collect information about your request and IP address to provide the font files.

Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to adjust how Google's tags behave based on your consent preferences. When you make choices about cookies through our consent banner, these preferences are communicated to Google's services to ensure they respect your privacy choices while still providing basic functionality.

This technology ensures that your consent preferences are honoured across all Google services we use, including Analytics and Ads, whilst maintaining the ability to measure basic website performance even when detailed tracking is declined.

How to Manage Cookies

You have several options for managing cookies on our website:

Our Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change these preferences at any time by clicking on the cookie preferences link in our footer or by clearing your browser data and revisiting our site.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to:

• Accept all cookies
• Reject all cookies
• Notify you when a cookie is set
• Delete cookies after you close your browser

Please note that disabling certain cookies may affect the functionality of our website and your user experience.

Third-Party Opt-Out Tools

You can also manage cookies and advertising preferences through third-party tools:

• Google Ads Settings: adssettings.google.com
• Google Analytics Opt-out: tools.google.com/dlpage/gaoptout
• Your Online Choices (EU): youronlinechoices.com

Mobile Device Settings

If you're using a mobile device, you can manage advertising preferences through your device settings:

• iOS: Settings > Privacy & Security > Apple Advertising > Personalised Ads
• Android: Settings > Google > Ads > Opt out of Ads Personalisation

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "Last updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about how we use cookies.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

ApexLumen GmbH
Email: privacy@apexlumen.pro
Phone: +49 2311417165
Address: Schulstraße 174, 44304 Dortmund, North Rhine-Westphalia, Germany

For more information about how we handle your personal data, please see our Privacy Policy.